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46

A FELLOWSHIP OF

70 YEARS

Having confidence in your partners is crucial in the business world.

Under today’s conditions, meeting customer expectations rapidly and

being solution-focused adds value to our business, speeds up our

processes and, as a result, reinforces our confidence. At the end of

the day, the most important advantages of working with Borusan -

the confidence we have in them, the quality of their service and their

innovative approaches – boost our competitive advantage.

The value they create for our business is another crucial factor. The

major reason we choose Borusan is that they accurately perceive

and analyze customer needs and expectations, and they are

professional. They are readily available, respond rapidly to requests,

and they are innovative, all of which have a favorable impact on our

business.

Borusan is a successful business partner with a strong professional

attitude. It is open to improvement and innovation, and it adds value

to our businesses.

DERİNDERE

AYTEKİNHAN YILDIRICI

CEO

Borusan’s investment in people and

technology, and their desire to do the best

job possible inculcates enormous respect.

I have followed Borusan’s industrial and non-

industrial development throughout my 45

years of business life. Borusan’s investment in

people and technology, in particular, inculcates

enormous respect. We also greatly admire

Borusan’s investment in social responsibility

projects.

Borusan is a model company in my estimation.

I learn from what valuable companies like

Borusan do and I apply the lessons to my

own business. Borusan is clearly a model

company that takes exemplary industrial and

technological steps in all its areas of business,

not only in the automotive sector. Therefore,

I am sure that we are not alone in reaping

benefits by working with Borusan; so will

anyone doing business with the company.

I monitor Borusan’s improvements to process

management and results.

While the importance of 6 Sigma projects has

yet to be fully recognized in Turkey, Borusan

has set up project teams and taken steps to

perfect company operations. This is vision.

A company carrying out 6 Sigma projects

naturally has advanced technologically, too.

We can see this in Borusan. They have been

able to achieve successful results by keeping

up with technology.

How does a company in business for 70 years

continue to thrive and, what’s more, retain

respect? In 70 years in Turkey, policies have

changed, governments have come and gone,

yet Borusan has continued to prosper while

remaining committed to its own way. I believe

that underlying this is long-term planning and

an emphasis on professionalism.

SABANCI HOLDING

ZAFER KURTUL

Board Member and

CEO

Borusan is

a successful

business

partner with

a strong

professional

attitude. It

is open to

improvement

and innovation,

and it adds

value to our

business.

A FELLOWSHIP OF

70 YEARS

DISTRIBUTORSHIP

BORUSAN OTOMOTİV & BORUSAN OTO &

BORUSAN OTOMOTİV PREMIUM KİRALAMA