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DISTRIBUTORSHIP
BORUSAN OTOMOTİV & BORUSAN OTO &
BORUSAN OTOMOTİV PREMIUM KİRALAMA
Across the whole of its range of automobile brands, the
Borusan Otomotiv Group sold 28,452 automobiles and 598
BMW motorcycles.
BMW automobile retail sales reached its highest level in 31
years. With sales of 26,174 units, BMW retained its leadership of
the premium segment. Thus Borusan Otomotiv has dominated
the segment for 27 out of 31 years, including four consecutive
years to date.
Turkey was, again, BMW’s largest single market worldwide.
Land Rover maintained leadership in the 1.6-liter-plus premium
SUV segment with sales of 1,207 units.
Sales of MINI reached 1,071 units.
598 BMW motorcycles were sold.
New investments boosted sales in the used car division by
77.5% to 6,094 automobiles.
Customer Satisfaction and Loyalty ratings across all brands
and authorized dealers on sales were 93.8% and 87.14%,
respectively, and on after-sales 89.19% and 77.1%, respectively
Borusan Otomotiv Services’ retail parts sales and labor
turnover for all brands reached €117.16 million.
In the Top Gear Awards competition, in the UK and Turkey, the
BMW i8 won the global Car of The Year award, the BMW 220d
won Coupe Automobile of the Year, and the BMW 218i Active
Tourer won Family Automobile of the Year.
At the A.L.F.A. Awards for complaint management,
Borusan Otomotiv won the Best Automobile category with its
BMW brand.
40% of 2014 sales were financed through Premium Finance -
a 5% increase in individual loans over the previous year.
Sales of the BMW Service Inclusive after-sales service package
approached 20.5% of new automobile sales; sales of car
insurance equaled 32% of Borusan Otomotiv sales.
Borusan Otomotiv Premium Kiralama expanded its fleet with
1,433 new cars in 2014, marking a 28% increase in its vehicle
fleet leased on a one-year basis and bringing its total to 2,517
vehicles. In addition to selling 855 vehicles, it successfully
launched Rent•Ease, a product that allows shorter term,
personal leasing. As a result, 20% of total business was carried
out through showrooms. Annual revenues, €25 million of which
were derived from leasing and €29 million from used car sales,
reached €54 million, a 56% increase over that of the previous
year.
Borusan Oto completed and opened Borusan Oto Ataşehir, its
first showroom on Istanbul’s Asian side.
Borusan Oto Avcılar MINI and Used Car showrooms moved to
new locations in the expanded Avcılar facilities.
Borusan Oto Avcılar Used Car has a 100-vehicle covered
showroom, making it Turkey’s largest BMW Premium Selection
sales point.
2014 HIGHLIGHTS