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43

DISTRIBUTORSHIP

AUTOMOTIVE

BORUSAN

OTOMOTİV &

BORUSAN OTO &

BORUSAN

OTOMOTİV PREMIUM

KİRALAMA

STRATEGIC POSITIONING

Borusan Otomotiv is the Distributor of the premium brands

BMW, MINI, Land Rover, Jaguar and BMW motorcycles and is

positioned to;

- remain the first choice for automobile and motorcycle

enthusiasts.

- offer unrivalled products and services that provide driving

pleasure and joyful moments.

- invest in our present Sales and Aftersales networks and to

expand them into additional provinces with new service

points.

- ensure that each brand maintains its leadership of its

respective segment by emphasizing customer satisfaction

and loyalty, with a focus on new products and services.

Borusan Otomotiv owns a substantial part of the retail

functions under the name of Borusan Oto who has more than

50% share of the sales and aftersales services.

Borusan Otomotiv Premium Rent is a leading player in

premium car rental segment possitioned to;

- provide quality driven operational leasing services,

- establish a loyal and satisfied premium car lessee community

by tailor made services.

Directors

EŞREF BİRYILDIZ,

Chairman of the

Executive Committee

ALİ VAHABZADEH,

Board Member Vice Chairman

of the Executive Committee

AYHAN ÖLÇER,

Executive Committee Member,

BMW Group Sales &

Marketing Director

M. KERİM KAZGAN

Executive Committee Member,

Finance & Administrations Director

SİMAY ALSAN

Aftersales and Logistics Director

UĞUR SAKARYA

Borusan Oto Managing Director

KAĞAN DAĞTEKİN

Borusan Otomotiv Premium Kiralama

Managing Director