21
Directors
Adana
Ankara
Antalya
Bursa
Balıkesir
Diyarbakır
Erzurum
Gaziantep
İstanbul
İzmir
Kocaeli
Manisa
Mersin
Muğla
Tekirdağ
Trabzon
Zonguldak
powerful industrial group with roots stretching back
70 years, Borusan continues its consistently growth
in the sectors of operation - steel, distributorship,
logistics and energy. Borusan Group’s strategy rests
on being a beneficial conglomerate with the focus
on innovative products and services development
and the aspiration for growth in global markets
while creating value for the Turkish economy.
Borusan has over 7,000 employees and operates in 11 countries
on three continents – North America, Asia and Europe. The
Group companies create added value in manufacturing, services
and industry, together with their international partners, each of
which is a leader in its field.
Borusan Group has a strong corporate business culture proven
through the Group’s successful expansion. Central governance
of the Group is conducted by Borusan Holding and Borusan
Danışmanlık.
Borusan Holding is responsible for raising shareholder value by
providing strategic leadership. Accordingly, Borusan Holding
defines the strategic direction, values, and business organization
of the Borusan Group. It provides support and control by
concentrating on portfolio and risk management, strategy,
business development, human resources, money, innovation and
reputation.
Borusan Holding is in charge of the Group’s investment strategy
and management. In exercising this responsibility, it charts
a roadmap for transforming “innovative competition” into an
essential component of business culture and organizational
climate, and it ensures the spread of this approach to doing
business.
Borusan Holding has a major leadership role in managing
relations between subsidiaries and other social shareholders,
and it ensures the effective use of resources.
Borusan Danışmanlık retains all the other complementary
functional and service areas of the corporate headquarters.
Borusan Danışmanlık’s purpose is to create synergy and to
manage common service procedures, thereby generating
significant economic advantage and productivity at the Group
level.
Within this framework, Borusan Danışmanlık provides specialists
in areas such as information technologies, central purchasing,
corporate risk management, law and corporate governance,
in support of the Group’s strategic goals and its business
outcomes. It is also in charge of optimizing costs and maximum
efficiency management. Its priorities, in addition to the creation
of economic value, are effective risk management, ensuring
compliance with legislative amendments, obtaining necessary
certifications, and performing other similar complementary
activities.
Along with providing services to the Group, Borusan Danışmanlık
also undertakes the Holding’s financial and administrative
operations and those of its subsidiaries. Moreover, it manages
key initiatives throughout the Group, such as the Lean 6 Sigma,
sustainability and corporate social responsibility projects.
Borusan World
BARIŞ KÖKOĞLU
Borusan Holding, CFO
LALE ERGİN
Borusan Holding, Strategy, Business
Development, Innovation Director
SEMRA AKMAN
Borusan Holding, Human Resources
Director
CANAN ERCAN CELİK
Borusan Danışmanlık, Chairman
ALİ FUAT ÇÖTELİOĞLU
Borusan Danışmanlık, CIO
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