Automotive Borusan Otomotiv

Borusan Otomotiv Group operates in premium automobile and motorcycle segment with its seven companies: Borusan Otomotiv İthalat, Borusan Otomotiv Pazarlama, Borusan Oto, Borusan Oto Kıbrıs, Borusan Otomotiv Premium, BOM Motor Sports and Borusan Oto Değerlendirme.

Borusan Otomotiv Group was established as a business partnership between Borusan Holding and GIWA Holding operating in Germany, took over the distributorship of BMW Türkiye in 1984 and BMW Motorrad in 1992, Land Rover in 1998, MINI in 2001 and finally with the participation of Jaguar in 2014, the brand range was completed.

Borusan Otomotiv İthalat has been the distributor of BMW, MINI and BMW Motorrad brands in Türkiye for 40 years and Borusan Otomotiv Pazarlama operates as the distributor of Jaguar and Land Rover brands. Borusan Otomotiv Group provides sales and after-sales services through 25 Authorized Dealers and 46 Authorized Services. Borusan Oto, engages in the sales and aftersales services of all brands represented by Borusan Otomotiv and operates as a Borusan Otomotiv Authorized Dealer and Authorized Service at 11 facilities; Borusan Oto Kıbrıs, operating as the Authorized Dealer and Authorized Service for Jaguar and Land Rover, serves at the Northern Cyprus facility, focusing on providing customers with the best experience. Borusan Otomotiv Premium has been operating since 2012 and offers long-term lease service, financing, insurance solutions and used car operations for BMW, MINI, Jaguar and Land Rover at all its authorized dealers. Borusan Otomotiv Motorsport (BOM) established in 2008 to contribute to the development of motor sports in Türkiye and the promotion of Türkiye abroad, has participated in nearly 420 races held on 37 different circuits in 20 countries on 4 continents and won 19 championships, and includes BOM Akademi, BOM E-Team and BOM Karting departments. Moreover, Borusan Araç İhale operating since 2001 as being the credible used car auction brand and making a difference with the auction processes in the sector, has been incorporated into the Borusan Otomotiv Group in 2023 under the name Borusan Oto Değerlendirme.

Borusan Otomotiv Group has predicted its company-wide sustainability roadmap on the vision of " Being a Pioneer in the Electrification Transformation of the Turkish Automotive Sector" in line with the principle of benefiting society, environment and customers.


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