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LOGISTICS
OPERATIONAL INFORMATION
A FELLOWSHIP OF
70 YEARS
We have been with Borusan for the last ten of its 70 years. We are
Turkey’s best-selling small home electric appliance company. We
deliver nearly four million products from Çankırı, Izmir and Kayseri in
Turkey, and from China, in the Far East, throughout Turkey, and we
export to Europe, Asia, the Middle East and Australia. Logistics is
crucial to our organization because if we fail to deliver our product
to the consumer on time, we would be replaced by
a rival company.
After-sales is also an important performance indicator for our
business. Replacement parts must reach our nearly 300 service
locations in time so that a mother whose mixer has malfunctioned
can make a banana milkshake for her child the next day. This is
where Borusan Lojistik is vital. Delivering that spare part on time
is essential to get our product functioning once again. Because of
the technological infrastructure the company provides, for instance,
I can immediately tell a dealer calling me today from Ankara then
and there where his product is. It puts us in a very strong logistics
position in the eyes of the dealer.
Borusan is a visionary company that operates systematically. It
thinks about not only the shipments I need the next morning or in
three weeks’ time, but also the ones that I will need in three years.
I believe that brands leave an impression in people’s hearts and
minds. Borusan is a brand that creates value in the heart first and
then the brain because it is a strong, principled and dependable
company. Managing such a perception is the most difficult job a
brand has. Working with Borusan enhances the reputation of our
brand as well. I thank Borusan, from its founders to its employees
for this reputation.
ARZUM
T.MURAT KOLBAŞI
Chairman
Borusan is a
visionary company
that operates
systematically. It
thinks about not only
the shipments I need
the next morning or
in three weeks’ time,
but also the ones that
I will need in three
years.
2011
2010
2012
2013
2014
Port Container (TEU)
0
50000
100000
150000
200000
250000
300000
195,194
193,320
189,099
218,399
227,064
2011
2010
2012
2013 2014
Port Vehicle Park (units)
0
50000
100000
150000
200000
250000
300000
164,250
142,064
154,891
200,936
253,523
BORUSAN LOJİSTİK