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LOGISTICS
OPERATIONAL INFORMATION
BORUSAN LOJİSTİK
Our wide range of services and expanding geographical
coverage has catapulted us to industry leadership in terms of
sales numbers. Concurrent with this leap, Borusan Lojistik has
maintained the value it created for customers with projects
designed to improve innovation and productivity.
We effectively used our extensive service network in Europe
in 2014.
We attained even greater access to the CIS and the Middle
East by consolidating lines there and connecting them to a
forwarding network.
By focusing on immediate and expeditious targets and
employing the segmented customer services approach, we
continued to raise the bar for service quality and customer
satisfaction.
Through the “supply chain solution partner” approach, we
added yet another innovation to our long line of services Borusan
Lojistik provides and we began to provide a logistics consultancy
service. With our new service, we are redesigning processes by
developing unique solutions for Borusan Lojistik customers.
Despite Turkey’s exchange rate fluctuations, on the basis of
the functional exchange rate for 2014 as a whole, the Company
achieved an 11.5% growth in sales in domestic logistics services.
Our high operational business volume meant we carried
out 3,000 loads a day, which made us the unrivaled leader in
land transportation. We developed solutions that provided our
customers flexibility and competitive advantage.
We differentiated our logistics practices and repositioned
ourselves by taking our services to chain stores, shopping
centers and SMEs, and we achieved success in these areas.
Based on the functional exchange rate, we had a growth in
sales of 80% in vehicle logistics center services. Today, Borusan
Lojistik handles one out of every three vehicles sold in Turkey.
We created a pioneering platform for SMEs through ETA, our
innovative brand which we launched in 2013, and continued to
provide services. We improved ETA visibility and consolidated its
place in the sector.
We came up with a product that would create a difference for
our e-commerce customers and we completed the infrastructural
preparations for a new innovation project designed to improve
our capabilities.
We engaged in effective resource and cost management to
ensure our sustainable success.
We acquired new customers from rapidly growing sectors
through our innovative and creative services.
We included SMEs to our target sectors and undertook
important projects with them.
We improved customer satisfaction and loyalty through
customer management segmentation on the basis of
service units.
2014 HIGHLIGHTS
600
500
400
300
200
100
Annual Logistics Sales by Service Line (US$ million)
UT Sales
3PL Sales
Port Sales
Group/Non-Group Sales (US$ million)
Group Sales
Non-Group Sales
600
500
400
300
200
100
50
25
2014
541
79
462
2014
51
289
201
2013
539
88
451
2012
341
99
242
2011
299
90
209
2010
264
94
170
2012
43
201
97
2013
48
285
205
2011
46
186
68
2010
43
167
54