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12
CHAIRMAN’S
MESSAGE
This plan will
make our group
companies leaders
in their markets
of operation,
transform each of
them into regional
actors, and set the
scene for Borusan
to double in size
within ten years.
Borusan enters the US
We reached another major turning point in our 70-year history.
Borusan Mannesmann established a factory in Baytown,
Houston, Texas to make pipes for shale gas drilling and energy
lines in the US, the world’s largest shale gas market. The
US$150 million factory was completed and started production in
April 2013.
At full capacity, the plant will manufacture 300,000 tons of pipes
annually and employ 300 people. I am confident that Borusan
Mannesmann will attain its goal of being in the top five of the ten
manufacturers in the US market.
5 Year Strategic Plan
Borusan Group prepared its 5-year strategic plan in 2014.
This plan is a road map for the third generation of the Borusan
employees who will take over from the second generation that
is currently running our Group. This plan will make our group
companies leaders in their markets of operation, transform each
of them into regional actors, and set the scene for Borusan to
double in size within ten years.
In 2014, Borusan’s total revenues grew by 10% compared
to that of the previous year, to reach US$4.5 billion. While
maintaining sustainable profitability, the company invested nearly
US$400 million.
Most of our 2014 investments were, again, in the energy sector.
With our foreign partner, EnBW, Germany’s third-largest energy
company, our company, Borusan EnBW Enerji, launched a
$320 million investment in wind power plants in Turkey’s Mersin,
Izmir, Bursa and Çanakkale provinces. These will generate 207
MW of energy for the country. In addition, our other companies
turned in performances at home and abroad worthy of our
70th anniversary despite difficult market conditions, thereby
contributing to our collective success as a group.
Our Corporate Responsibility Activities
2
014 was a very productive year for our corporate
responsibility. I would like to highlight a few highly
noteworthy projects.
The My Mom’s Job is My Future project began
to bear fruit. We launched this project in 2013 in