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DISTRIBUTORSHIP
BORUSAN MAKİNA VE GÜÇ SİSTEMLERİ
Achieved revenue of €202 million on the sale of 1344 units
of new machinery. Delivered 211 machines for the Third Airport
Project, Istanbul.
Kazakhstan operations reached revenues of US$105 million;
market leadership in Customer Support was also achieved.
Remained the most preferred company in the rental business
with a revenue of €9.7 million; increased fleet value by 20% to
€51 million.
Sold 505 units of used equipment, generating revenue of
€29 million, a performance that exceeded expectations in
terms of units and of revenue; making a major contribution to
the expansion of the new machinery market. Held Turkey’s first
used-machinery public auction at the Used Machinery Sales and
Rentals Center in collaboration with Manheim. Gained Five-Star
certification in the Caterpillar Used Operation Certificate review -
a rare achievement for dealers in the Europe, Africa,
Middle East region.
SITECH Eurasia achieved 2014 revenues of US$1.5 million in
Turkey, Kazakhstan and overseas projects, providing machine
control and guidance systems and technology solutions to
project sites of the contractor customers.
Sold a 17.2 MW cogeneration power system, the highest
output level ever, and a 67.5 MVA diesel energy power plant as
a turn-key delivery project. Nearly 20 power system units were
rebuilt at the BP Sangachal terminal in Azerbaijan; also leasing
for 4-5 months at the same location.
Sold 480 retail generators, a record in power systems
operations and twice the number sold in 2013; Kazakhstan
operations were chosen as one of the best CAT representatives
out of 186 dealers in the world.
Turkey Customer Support sales reached €67 million. In the
area of Equipment Management, 2,968 machines had active
maintenance agreements while 950 of machines had condition
monitoring agreements; the number of machines monitored
through Product Link reached 4,767.
The Turkey and Kazakhstan service operations achieved
the Service Gold Level for the fourth consecutive year in the
Caterpillar Service Excellence evaluation. Achieved five-star level
workshop contamination control at its Azerbaijan operation.
Borusan received four Best Application awards for its
Component Rebuild Center (CRC) in Kazakhstan, the first and
only of its kind in Eurasia. The first CAT-Certified Machines were
rebuilt at the Karaganda CRC plant.
2014 HIGHLIGHTS