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MANHEIM
A FELLOWSHIP OF
70 YEARS
OPERATIONAL INFORMATION
1000
2000
3000
4000
Member Dealer Number
2010
1,335
2014
3,550
DISTRIBUTORSHIP
Throughout the last ten years I have worked at Otokoç in leasing
I’ve been collaborating with Borusan. On every visit to Borusan,
I see a cheerful face focused on providing the customer with
the best service. I like to say, I see the entire team as if it were
dancing on the job. From the security guard to the after-sales
representative, it’s a company that carves its vision into the
industry with the quality of its service and the brands it represents.
I think that this must be the result of its 70 years
of experience.
Our relationship with Borusan consists of more than just car
leasing. It became apparent once we began doing business
together that our cultures were converging. The trust and
friendship we developed has grown. We lease other product
brands besides BMW obtained from Borusan Holding. What’s
more, we have expanded beyond Turkey. Whatever new country
we invest in, our first call is Borusan. Actually, this is collaboration,
not trade. Therefore, we discuss ways of adding value to each
other. Creating value through long-term collaboration is a key
point. We have been fortunate to achieve this with Borusan.
The benefits of assimilating two cultures are enormous. The
value both our companies place on the arts, social responsibility,
respect for employees, and concern for the environment
is similar.
The company has achieved technological excellence in all it does.
Its organizational structure focuses on technology and it draws
maximum benefits from this. I sincerely believe that Borusan, as a
company that adds value to people in general and its customers
in particular, will succeed for another 70 years.
Whatever new
country we
invest in, our first
call is Borusan.
Actually, this is
collaboration,
not trade.
OTOKOÇ OTOMOTİV
İNAN EKİCİ
Deputy General Manager
Car Rental
Grew sales 14% from 15,360 to 17,446 units.
Boosted cash profit 26% from $1.9 million $2.4 million.
Established Otomax.com, direct purchase system of used
cars from end users.
Established a pricing system that is 95% automatic and 98%
error free.
Grew customer volume 29%.
Added 209 selling customers to the supply channel.
Held highly successfully heavy construction equipment
auctions that were much celebrated in the sector.
Expanded physical capacity at the Tuzla headquarters.
Raised sales volume in the dealer segment by 49% from 3,500
to 5,200 units.
Boosted sales volume in the corporate fleet segment by 81%
from 1,600 to 2,900 units.
2014 HIGHLIGHTS
2013
2,756
2012
2,376
2011
1,835